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Amina. Z on Beauty Industry

Even though beauty is only skin deep, it’s important for women to feel beautiful and look beautiful. The awareness is increasing amongst the ladies to look after themselves and so the beauty salons are playing a pivotal role in helping the woman to tone up the features. Beauty saloons have emerged into an industry and it is important to choose a good parlour where you could be facilitated with good services.

Amina. Z beauty salon in Defence, Lahore is one of the prominent beauty salons of the town that is running by the experienced and qualified make up artiste Amina Zahoor.

Prior to graduation in makeup course from London school of beauty and makeup in 2002, she engaged with one of the leading makeup artistes Masarat Misbah’s salon, Depilex where she learned the art of makeup and hairstyling. She has also done skin courses; one from Malaysian BML Skin care institution in 2003 and other of Makeup and hair-styling course from Juice Hair Academy, Mumbai in 2006.

In an interview with Sunday Plus Amina brings to light the hallmarks of her impressive working. She said that after graduation from Kinnaird College she joined Depilex to have an experience of learning the art of makeup and hairstyling in the professional environment. “During training I felt that it would be better if I adopt it as a profession. So I took a franchise of Depilex in 2002 which was in fact a turning point for my career,” she said.

She was running Depilex’s franchise successfully for seven years but contract could not be matured and then she had to withdraw and started working with the title of Amina. Z beauty salon.

She suggested that in the summer season, the makeup base should be light but it must be water oriented. It is better to use light colours like pinkish that is the real reflection of the summer tones.

As in the summer, people love to wear light colours that is why makeup of light colours looks better while in the winter everything happens entirely in a different way and fashion enthusiasts should use dark colours for the parties and weddings

“In winters the skin becomes dry and rough so foundation should be oil based. Dark shades are preferable as different colours like red, orange, and brown are commonly used,” she added.

Answering to query she said, “If we ignore the use of hygienic tools and equipments during makeup then a lot of problems in terms of skin diseases erupt. Makeup kits and tools should be sterilized daily basis otherwise its use can be harmful. We are always conscious about the tools and we don’t use them for a long time. Mostly people are complaining regarding these issues. But we have sterilizing machines to disinfect the make up kits.”

“Here at Amina. Z beauty salon, special care is given to this concern. People have to suffer because of various untrained beauticians that have come into this profession. They are just minting money and don’t care about the clients.” She maintained.

“It is necessary for every bride to look after herself carefully especially before wedding days. If bride has normal skin then no need to have especial treatment while if any bride has skin problem then she should start treatments like, acne facial or whitening facials for even tone and pigmentation but it should be continued at least till six months prior to the wedding. Hair styling matters too much for everyone whether anybody attends weddings or parties because it plays prestigious role for changing the look.

She recommends that every woman especially for the bride to look after the hands and feet as skin and hair. It is better to have manicure and pedicure two to three times before the wedding and authentic creams and beauty products should be used for hands and feet daily. Bride should take at least seven to eight hours sleep and take a lot of water, fruits and vegetables daily.

“Today everything has been changed and we have lot of clients sent by their husbands. Now every husband wants her wife to look beautiful. We always take the client’s opinion firstly then we come up with other considerations,” she further said.

“Beauty business is growing rapidly. Latest make up techniques have come into this profession that have made the profession easier. Trends of make up have not changed but hairstyles change frequently. Nowadays hair extensions have come to enhance the thickness of hair.” She added.

She commented that newcomers should come into this profession after proper learning and having professional beauty courses. It is good for the beauty business as well.

It is Amina’s confidence and professionalism that makes her prominent among many in the business. She is personally available in Lahore for the services while two branches of her salon in Toronto (Canada) and New Jersey (USA) as well are also running successfully. She has plans to have some more franchises in Pakistan and also she wants to establish training institution in Lahore that most probably would be affiliated with the London school of beauty and make up.

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posted by Dilshad Rao @ 8:14 PM,

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