Rao Dilshad Hussain

Private label have added another dimension in trading and selling. Given the advantages both for retailers as well as consumers, the trend to use private labels is growing and you see goods and services available in a wide range of industries from salt to aprons and towels in the market. Private labels offer several benefits to both retailers and customers and that is why the trend to use private labels is growing fast., For retailers, margins on private label goods are an average of higher than those on similar branded products. Customers benefit from private labels' lower prices, which are often significantly less than those of national brands. Consumers look at them as a lower cost alternatives to famous brands.

This trend has created new opportunities for traders to offer more. Product Impex, for example, is a trading company offering salt and salt products, garments (overall, socks, towels, aprons, beachwear and the like) and a whole lot more. They have close relationship with manufacturers and can also offer custom products exactly as required by the clients.

Basically, private label refer to products manufactured for sale under a specific retailer‘s brand – your own brand.